Mint Revolution
Havana Club
This campaign inspired and empowered people to stand up for an authentic, freshly-made, Genuine Cuban Mojito - rather than the pre-bottled (or canned) versions sold by the likes of Bacardi. Taking inspiration from the creative spirit of the Habaneros, we created urban mint gardens using recycled and found materials. This showed that your creativity is only bound by your imagination - as well as proving how easy it was to grow fresh mint for a fresh, hand-made Mojito.